Color Magic - Can Increase Revenue of Your Website

Maximum users are using search engines to find stuff in web world. Imagine, you want information about digital camera and you find websites from search engines, you have hundreds of websites lists on your computer screen, and your surf websites one by one. Did you think which parameters of the web sites attract you.

Web Site Color is one of them.

Color is important parameters for website, if your website has nice color combination with respect to website subject, you will win the heart of your valuable user in first 3 second. Survey says colors give the psychological effect on user's mind, which user can feel but most of them are unable to understand.

Sometimes, color combination of web site is headache for web designer, because every website have different subject, many web designers and clients don't know which colors of the web site gives them maximum benefits.

In this article, I am going to explain the colors theory and application of the colors for web media,

Blue : Trust, Belonging, Cool, Royal, Peace, Tranquility, Calm, Stability, Harmony, Unity, Truth, Confidence, Conservatism, Security, Cleanliness, Loyalty, Sky, Water, Cold, Technology, Reliability,

:: In China, blue color is associated with immortality. :: In Colombia, blue is associated with soap. :: For Hindus blue is associated with Krishna. :: For Jews, blue symbolizes holiness. :: In the Middle East blue is a protective color.

Red : Excitement, Strength, Sex, Passion, Speed, Danger, Energy, Warm, Love, Valentines, Desire, Speed, Strength, Violence, Anger, Emergency, Exit Signs, Stop signs, Blood

:: In China red color is associated with celebration and luck, used in many cultural ceremonies that range from funerals to weddings. :: In India red is the color of purity (used in wedding outfits).

Red color can attract the maximum users; use this color on banners maximum to get the maximum hit on the banner.

Green: Nature, Fresh, Cool, Growth, Abundance, Environment, Health, Good Luck, Renewal, Youth, Vigor, Spring, Generosity, Fertility, Jealousy, Inexperience, Envy, Misfortune.

:: Its cool quality soothes, calms, and has great healing powers. It is often worn in operating rooms by surgeons. It gives the pleasant effect on mind. :: In France studies have indicated green is not a good color choice for packaging either. :: In Ireland green has religious significance (Catholic). :: In some tropical countries green is associated with danger.

White: Peace, Pure, Virginal, Clean, Youthful, Mild, Reverence, Simplicity, Cleanliness, Peace, Humility, Precision, Innocence, Youth, Birth, Winter, Snow, Good, Sterility, Marriage.

:: White is what we see when all colors come together in perfect balance. :: In Japan, white carnations signify death. :: In eastern cultures white symbolizes coldness and sterility. White is the best back ground color for the web pages, easy to read the text on the white background, most users prefer white color as background color in website.

Black: Sophistication, Elegant, Seductive, Mystery, Power, Sexuality, Sophistication, Formality, Elegance, Wealth, Mystery, Fear, Evil, Anonymity, Unhappiness, Depth, Style, Evil, Sadness, Remorse, Anger, Underground, Mourning and Death.

Yellow: Warmth, Sunshine, Cheer, Happiness, Joy, Happiness, Optimism, Idealism, Imagination, Hope, Summer, Gold, Philosophy, Dishonesty, Cowardice, Betrayal, Jealousy, Covetousness, Deceit, Illness, Hazard, Spirituality, Inspiration. Orange: Playfulness, Warmth, Energy, Vibrant, Balance, Warmth, Enthusiasm, Vibrancy, Flamboyancy

Orange color demands attention of users, use orange color maximum where you want attention, like sign up buttons, banners and in ecommerce website, it gives the best result in sell of the products.

Purple: Royal, Spirituality, Dignity, Royalty, Spirituality, Nobility, Ceremony, Mystery, Transformation, Wisdom, Enlightenment, Cruelty, Arrogance, Mourning. Purple is considered an exotic color.

Pink: Soft, Sweet, Nurture, Security, Feminine

Gold: Prestige, Expensive, Elite.

Gray (silver): Prestige, Cold, Scientific.

Quick Tips:

:: Use color combination with respect to subject of the site :: User bright colors for banners :: Use Red, Orange color for buttons like Sign up, Login, Buy :: Use White color as background color for information websites :: Whenever you confused with color combination while designing website layout, use Hue & Saturation option ( Ctrl + U in Photoshop ) to get new colors :: Don't use bright & Black colors for business websites.

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Good Web Design

"There are two types of web sites. There are those web sites you date, like 'The Data Was Lost Collective...' ...and then...there are those web sites you marry, like Yahoo! The trick is not to confuse the two."

Many web designers get confused about what type of site they're creating. If you're creating a site that's for a media company (movie, music, etc.), fashion company, art school sites where there's no accountability for the bottom line, then it's ok to use "wild and crazy" design techniques. But remember, "It's a temporary thing." This type of design is not supposed to last forever. Have fun. But if you want your website to look reasonable & functional, devote your energies to keyword rich content, site maps, privacy policies and the other standards that seem to be missing from a lot of websites. The things that the Search Engines will reward with higher rankings. A 'crawler' can't see fancy flash gizmos or premium quality images over 100 kb each. If you're creating a website for a company, you have to choose a design something more responsible and restrained. Something dependable. it would have to be clean and simple. There is nothing worse than a cluttered looking website and that will repel visitors more quickly than a slow loading website. Take a look at a few of the 'TOP' Internet based company's websites like Adobe.com. The largest image on their Home page is 6 Kb. There is no Flash, no music. Microsoft.com has one small 'flash' component in the bottom left corner and their largest image is 18 Kb.

Thus following are thumb rules which every web designer should follow

Minimize the use of images - Images do enhance a page but don't make 80% of your web site only images. Instead break it down as much as possible to simple HTML. Very often simple designs are the best.

Optimize images for the web - Once you have decided on the images that you need on your site, make sure that it is optimized for the web. They should be in the gif or jpeg format. You can also minimize the size of the image by choosing the number of colors you need, from the color palette. The less the colors you choose, the less the size of the image.

Use Tables creatively - You can get some great looking designs by using tables creatively . Tables load very fast because it is just HTML code. Tables can be used in the homepage, menus or anywhere you like.

Cut down the use of animated gifs - Animated gifs take a long time to load . But since they catch your attention you could use small animated gifs to draw a visitor's attention to a particular section of your site. Or design simple icons icons that add a little color and draw the attention of a visitor.

Use background images instead of big images whenever possible - This is usually a very useful tip for headers and footers. Instead of using an image of width 580 which is a uniform design you can use just a part of that as a background fill. This reduces the size of the web page as the image is small.

Try out CSS Styles - Have fun with CSS styles to get some cool text effects. Again, a CSS Style is simple HTML code so it loads very fast. You can create cool rollovers using CSS Styles.

Use Flash sparingly - There seems to be a lot of hype about Flash but I recommend that you minimize the use of Flash on a site. Don't make entire sites using Flash. It may look great but it takes hours to load and can really put off visitors. If you do want to use Flash use it within an HTML site and make sure it loads fast.

Keep checking your load time - Last but not least, before you decide on the final design of your web site, check its load time on NetMechanic. This site gives you a free analysis of your web site which is extremely useful.

Thus to conclude, the web design you will use can offer the viewer an easy browsing experience all the while providing them quick access to the information they are looking for. In short, the website must we well-structured.

When You Create A Web Site, Don't Make A Splash!

Don't make a splash!



Are you thinking about using a splash page when you create a web site? You would be wise to think again.



What is a splash page?



Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. It may include a movie-like presentation with lots of sound effects and moving, flashy, animated graphics. These are often created using a technology called Macromedia Flash.



Top three reasons



Here are the top three reasons why you shouldn't use a splash page when you create a web site:



1 - Your visitor's don't like them



According to test conducted by web site research firm Marketing Sherpa, 80% of visitors surveyed preferred a web site without an entrance splash page. One quote by a survey responded summed it up: "When searching the web, my most immediate concern in generally time, how quick I can find/do it." Since a splash page just takes up your visitor's time without providing real and useful information, they generally don't like them.



2 - They are slow to load on a dial up connection



Even though the world is slowly moving to fast broadband connections, there are still millions upon millions of web users who connect to the internet using slower dial up connections. Putting a splash page on your web sites makes them wait - in effect, putting a block between them and your chance to present them with information. Why would you want to do that?



3 - Search engines generally can't read splash pages



While technology is evolving, the search engines like Yahoo and Google search and index the text on your web site. If you don't provide text (meaning you have only a graphical splash page), the search engines may not be able to find your web site - and that means that your potential visitors won't be able to find you either.

The New Façade of Web Designs

A great website design really matters especially now that the Internet has become an avenue for every business to grow tremendously. However, a quality website doesn't end in having an attractive design and friendly user-interface. What you have to consider is to create sites that control the full power of eCommerce. The eCommerce-oriented approach to web design has become very in-demand now because more and more clients use search engines to look for businesses.



In response to the present demand for eCommerce-related web designs, online business companies have immediately embraced this approached especially those who can afford to go along this trend. What these companies do is to incorporate business-minded thoughts and intelligence in the design process from the start. With you, a company can still come up with an extraordinary web presence and fully realize the importance of eCommerce sites in search engine optimization. After all, you can really depend on this solution to increase your site traffic and company profits.



These companies combine modern designs and latest eCommerce techniques in the creation of their websites. Another good thing is that they can actually provide clients with the best of both worlds. And due to the fact that these companies can basically handle every essential factor of the web development process from both a designer and a businessman's viewpoint, they can be more effective and inexpensive than ever before. Thanks to the most innovative web designing process that has made this fact possible.



Search engine rankings can really be developed significantly through a website with an enticing design. However, the trend in website design now is not focused more on its aesthetic appearance but on how intelligent the website appears to search engines. Premier online companies utilized this idea to their advantage while they still create websites that is attractive and user-friendly. Take the time to do your own research and then take steps to leverage the extreme power of the Internet for your business marketing strategy.



Indeed, the combination of one's expertise in web design principles and experience in eCommerce techniques is what boosts online businesses' ranks in search engine results. This will therefore result to higher sales and profits for the company. If you are in the market for a fresh and more effective web presence, this is certainly the right time for you to adapt this scheme. After all, there will only be one major beneficiary of this solution – YOU!

How To Use Color Effectively When You Create A Web Site

Colors are powerful, and create strong feelings. They can also make your web site look professional – or look like a circus. Here are some powerful tips you should use every time you create a web site:



1 – Use contrasting colors



It is important to have contrast between the text and the background color, so that the material on your web page is easy to read. Many successful sites use dark text on a light background (or vice versa).



While light text on a dark background may be easy for some people to read, it's important to use this approach sparingly.



2 – Less is more



Just because you can put 58 different colors on your web site, doesn't mean that you should. If you throw color in everywhere, it will lose its impact. A good rule is that for maximum impact, use one color on head lines, and a different but complementary color for normal text.



3 – Complementary colors don't complement



Colors that you see on opposite sides of the color wheel are called complementary colors. For example, orange is opposite of blue on the color wheel. When you use complementary colors side by side, they make a web page difficult to see, because it is hard for your eyes to focus on both. Also, the colors may seem to clash when viewed together.



When you create a web site, use the tips above when you select your colors. Your site will look great, and your visitors will thank you.

Business Website Building Do's and Don'ts

When it comes to building your own website for business, there are many things to consider when you build your home page to make it look professional, fast loading and easy to navigate. There are many ways and tools to make your site look good, entertaining and fun to watch, but that doesn't mean you should use them all.



First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn't load in 3 seconds or less. Because most people are naturally impatient. If they click on a banner or link that leads to your home page, they expect to see it the second they click, all of it. Not too many people will sit there and wait for your web graphics, flash intro, banners or 30 pictures to load. Keep in mind that not all visitors computers will load pages as fast as yours may. Set your screen resolution at 800x600, or at least put a notice on your page what resolution your site is best viewed in, because people hate to have to scroll back and forth to read from side to side.



Second, professionalism in the way a home web page looks doesn't usually include distracting backgrounds (use solid soft colors or white), loud and annoying background music or three inch tall caps that try to convince your visitor to buy now or feel like an idiot and lose out for the rest of their lives. Fonts should be clear and easy to read and in colors that don't clash with one another or the background. And be careful with text, too much is a turn off, people don't need to read a book about your service or product. Don't use colors such as bright red fonts on a blue page, they tend to bleed, blur and make the visitor feel like there is something wrong with their eyes.



Third, navigation should be as easy as looking at the screen. Navigation bars should be clear, in easy to read fonts and usually in alphabetical order, as well as in colors that don't clash with the rest of your page, make your visitor feel like their starring at the sun or have to squint to read font colors that blend in too much with the background. All contact and information page links should be easy to find as well. The worst thing you can do is make a visitor search for a link by hiding it in a corner somewhere or make them click link after link just to find out how to contact you. Keep you pages clean, clutter free and from appearing as if it is all over the screen.



Last, Ad banners and outside links should be kept to a minimum on the home page of your site, nobody wants to visit a link farm. If you belong to a link exchange or trade links (which is a good idea for the search engines and link popularity), make pages that are just for links or ad banners. One or two banners on your home page is plenty, and are usually placed at the bottom or in a skyscraper on the right hand side of the page. However, if you belong to google adsense, it's okay, and a good idea, to place those links at the top of the page just under your header, because they produce revenue.



If your home page and other pages are easy to read, clutter free, easy to navigate and don't take long to download or make your eyes blur out, then you're probably doing okay. To get some ideas, surf the web and look at other business and product web sites to see what they have done.

A good website can eventually produce a very good income. Good Luck!

Your Web Page Check List

The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and color of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.



1. Easy To Read- You want to make it easy for your
visitors to read your text. You don't want to use a light
colored text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.



2. Create A Mood- You want to use the color of
your text to create a mood for the reader. If you want
to create excitement, use some red text. If you want to
create greed, use a some green text. Use colors that
would put you in a mood to buy your product.



3. Grab Their Attention- You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different colored headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.



4. Highlight Keywords- You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, color
changing, etc.



5. Sizing It Up- You don't want to use text that is too
small or to large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.



6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.



7. Font Properly- You want to use a text font that
relates to the product or services your selling. You
don't want to use a comic type font when your selling
business books.



8. Spacing Out- It's important to use spaces properly
when typing your text. You should indent and bullet
key benefits your product or service will give the
reader. Your headlines, subheadings, sentences and
paragraphs should be consistently spaced throughout
your web site.



9. I Need Sunglasses- Don't use all bright text colors
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.



10. Check The Readability- It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across.

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.



1. Slow download time - Don't be that site that is filled with the coolest gizmos in the world. You know, animation, music and other "cool" things. Why? Because nobody is going to go to it because it takes too long to download. A nice clean site that downloads quickly will get you much further than a site with all the fixings that takes forever to download.



2. Unreadable text - If a user has to struggle to read the text on your web site, chances are they won't. Here are some common readability issues:



A. Low contrast text and background - Don't use light colored text on a light background. Also, don't use dark text on a dark background. Text is most easily read with extreme contrasts between the background and text. Black on white is about as good as it gets for readability. Red on black is pretty bad. Yellow on white isn't so hot either.



B. Text on a busy background - Text is most easily read on solid color background. Putting text on textured backgrounds can make it much harder to read.



C. Small Text - Text that is really tiny may look cool, but is hard to read. If you must use small text, make sure changing the text size in a browser will change the size of your text. Using style sheets can some times over-ride a browser's ability to increase text size.



3. Unpleasant designs - Designs that use too many colors, colors that clash, or a messy layout, are just plain hard to look at. A site should be pleasant to look at, not a chore.



4. Long pages - Long pages are a problem because your force people to sift through piles of information to get what they want. Pages that focus on just a few topics with links to related topics on other pages are much better. This approach allows the reader to isolate the specific subject they are interested in.



5. Poor Navigation - It is extremely important that a user be able to access all pages of your site from every page. Users will often enter your site from a search engine listing with a link other than your home page. You do not want your visitors at a dead-end with no way to access the rest of your site. You will have wasted the traffic and given the prospect a bad impression of your business.



As you surf the web, you should keep a list of annoying things you find on other sites. Every so often, check your site to see if you have the same problems. Regardless, if you avoid the common web design mistakes listed above, you will stand a better chance of running a successful web site.

Is Your Site Too Slow? Why Image Optimization Is Critical When You Create A Web Site

Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers.



According to UK website experts Boommm.com, one of the major concerns in website graphical development is what the results will look like on different browsers, platforms and screen sizes.



Efuse.com writer Toni Will-Harris, a website graphics expert, offers nine steps to help you control the graphics on your website:



1 - Keep graphics files small (under 20K) and graphics for navigation under 10K. Your graphics should be saved at a resolution no greater than 96 dpi. Here's how to decide which format to choose:



> If your graphics have many colors, save them as JPG files. > If your graphics have few colors, choose GIF. > When using GIF, try optimized palettes that contain only the colors used because they can cut file sizes in half.



2 - Keep text files small (less than 10K). They should be broken into logical chunks and linked.



3 - Design for easy reading. Make your backgrounds as light as possible. If you use a background image, keep the action on the side, out of the way of the text. Put navigation on the left side of the screen because it's practical and allows you to reserve part of the screen (usually between 150 and 200 pixels) for navigation and identity.



4 - Design for 256 colors (8-bit) and 640x480 resolution.



5 - Use ALT tags on graphics. If you're using a graphic in place of a paragraph or more of text, type the same text into the ALT box because even long blocks of text will appear in the browser so people can read it before the graphic downloads.



6 - Include contact information on every page, including your company name, address, email address, and phone and fax numbers. Every page should have the site's main URL included.



7 - Keep your site fresh. Be prepared to update your site at least once a month, adding new information and discarding anything out-of-date. You want repeat visitors, so give them something to come back for.



8- Be generous. The more detail you provide, the more of a service you offer, and the more reason you give people to visit your site.



9 - Test your site as visitors will see it. Connect to it at 14.4 and 28.8 to see how fast it really is. View your site at several resolutions and color depths, and on several browsers.

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.



After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?



In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.



#1. Your Site Should Be Fast Loading



One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on the Internet. People just don't have time and patience to wait that long.



The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic!



Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly -- not just the few who have

high-speed connections.



To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn't really change and it looks almost the same.



#2. Make Your Website Easy to Navigate



People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on the "back" button several times to finally find the page they're looking for.



Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all the pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want.



Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on).



Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common.



The key is making it easy for them to find what they want, so make your site easy to navigate.



#3. Use Suitable Colors



Your copy is the most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background.



The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?



#4. Don't Overuse Pop-ups



What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.



They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever.



Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely.



Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist!



#5. Remember Your Purpose



Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.



Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.



Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell.



It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page?



Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy.

10 Important Ecommerce Web Design Tips

1. Deciding on the purpose before you start designing your web site is extremely important . Each part of your website should lead to your purpose. If the purpose of your website is to sell, don't fall into the trap by designing a website which impresses people but does not sell. You would not want people to get astonished by your web design and then close the window and go to another site without even noticing your salesletter at the bottom of the page.
   
   

2. Wild graphics and animations are “traffic killers” . Using too many of them will slow down the loading time extensively and your visitors naturally without that much time and patience will have no choice but leaving your web site. If you really need to use graphics, keep the files small and use alt tag on graphics so that people can read those texts before the graphics download.
   
   

   
   

3. Choose font types that are clean and easy to read by most visitors . Use of new and proper font types may make a site stand out effectively. However, use of comic font types on business web sites will just do the reverse.
   
   
   

4. Mind the size of the text . If visitors have to struggle to read the text on your web site, they will probably choose to leave your site.
   
   
   

5. Do not use distracting or busy background where text is much harder to read. Text is most easily read on extreme contrasting solid colored background like black text on white background.
   
   
   

6. Navigation should be easily and quickly found by visitors . Moreover, visitors should be able to access all pages of your web site from any page as visitors will often enter your site from a search engine listing with a link other than your home page. You will have wasted the traffic and give the prospect a bad impression of your business if they find a dead end with no way to access the rest of your web site.
   
   
   

7. Keep your site clean and uncluttered . Use spacing properly. Headings, subheadings, sentences and paragraphs should be consistently spaced. Indent and bullet should be used to highlight the key benefits of your products or services.
   
   
   

8. Ad banners and outside links should be kept to a minimum on the home page of your web site as nobody wants to visit a link farm. If you are doing link exchange, make pages that are just for links or ad banners. However, if you belong to Google Adsense, it is recommended to place those links at the top and left hand side of the page because they produce revenue.
   
   
   

9. Creative and original web site layouts are now easily implemented using Cascading Style Sheets (CSS). Creative use of navigation positions and other techniques have created sites that are very much different than the old standards. For most ecommerce businesses, uniqueness is a competitive edge which makes your website more memorable by customers.
   
   
   

10. Do not use underline to highlight keywords as this will confuse your readers with hyperlinks.